Friday, March 11, 2016

Session 1 - Comparison Fastbooking/ Orely

ORM - Session 1 Nguyen Phuong Anh

The definition of Online Reputation Management Online reputation management is the process of controlling when someone actually just Google your company or your name. By Online Reputation Management we will learn how to promote a positive content to the top of people's search result and also push negative down in order to ensuring when someone tries to google your name, the result are more positive and relevant content about your company. Online Reputation Management will have a big affect to the company sales and reputation to the public cause nowadays the social media, technology is very opening, people get informations through internet. Everybody has smartphone , so online reputation management will has your company closer and stay in touch with people.

Friday, March 4, 2016

Session 3 - Alice App

- Who is a major investor in Alice App? the hotel operation - Why it is important? It is very important because it changes something from impossible to possible in a good way and especially it rises the guest expectation as well as the guest satisfaction forward to the hotel upgrading. Also the hotel can know exactly what the guest wants and needs immediately to serve the guest as fast as possible. Nowadays, everybody has their own smartphone and they would interact with their phone in order to save their time and explore the hotel service in the new way. and its very new changing of the hotel to bring actually some new experiences to guests as self -serving is the best service ever. The guest can request whatever they want, and the hotel staffs can be communicate and know the guest preference very well for their next time travel. Also the speed between the staff will be much faster to deliver the service to the guest . The guests will be interesting in the new apps because the best technology makes the stay at the hotel feel just like home.
 - Is distribution merging with hotel operations? Yes , this is an excellent way that merging with hotel operation because we have been focused on the hotel associate experience. The staff needs to be train and adapt the apps and new technology its a challenge for the hotel to do so . - 360° Guest services - give some examples of how Apps .+ push messaging can proactively deliver to guests , their needs regardless of location and regardless of time, and time in customer decision journey
 - How do hoteliers have to think of guest service now?? Now everybody would love to have their smartphone or tablet on their hands , and they want everything will be fast and truly experience. Also, they want to be known about their preferences even though its through apps . They want to communicate to the hotel in the new way that not taking too much time.
 - How is this different from 'traditional' ORM? Its different because the hotel will have very closely corporate with all the departments in the hotels in order to proceed faster informations and to serve and deliver the service to the guest much faster than the traditional ORM. Also, the guest will not be wasted anytime by waiting in the line to check in , check out, waiting for the hotel staff to call a taxi , but the guest can just kick on a button and everything will be solve in a second. Every new device generation , every new platform enhancement provides opportunity for better guest experiences. Even the hotel is small or big, they need to take advantage of tech-focused and helps the hotels adapt more quickly.
 - How does this change the definition of guest service + satisfaction? Its very challenging to the hotel operation , and it is truly speak out to the guest. Something that makes the guest surprise , and they feel like they updating to the new technology. Furthermore, they feel they learn something new and they will be so much interesting about it, and they will be back next time their travel. - ALICE connects guests to their hotel’s entire suite of services through the convenience and comfort of their smart-phone anytime, anywhere! At what points should hoteliers (businesses) be measuring 'satisfaction'
 - How does Alice App differ from Checkmate.io? Alice Apps is differ from Checkmate.io because the Alice App is using one system for the guests and the hotel operation at the same tome, but checkmate team is only use to communicate with the guest by message.
 - What is meant by post-app service economy ? How will messaging services impact ORM?
The guest will pay more attention , and the hotel will have chance to actually communicate , stay in touch with the guests in order to build loyalty guest and make them return to the hotel. and by messaging we can take care more about the guest in very warm way.
 - what is next in guest service expectations? Conceirge vitural The SMS will help to resolve the customers complains and problems much faster than other channels could be At the same time the SMS will still be there to record the guests preferences .The guests are more welcome to leave some feedbacks in order the hotel can rate the guest satisfactions due the services that the hotel is currently deliver to the guests and wish to do better in the future deliver the service much faster than any others channels because the