Class Exercise

This is Food & Drink criteria in 2 different countries are in the U.S and Japan.

The digital touchpoints are showed differently in these two countries.  In the U.S, people seem to influence more from Organic search which means listing on search engine results pages that appear and relevance to the research terms. Furthermore, social are very popular research method as well. After the email and Brand paid search will be more influence by reaching the customer decision. Following is the Display click before the customer finally decided to book or to buy in Food & Drink criteria. 

In Japan, customers will mostly influence by Display click , after take a long to connect to the Social and Organic Searching . They are more likely to ask their friends, family, other people who recommend them which is Referral , Generic Paid Search, and they search for Brand Paid Search. Not only that, but they also attracted by email sending then they make their decision. They are more likely to follow steps by steps, and make the decision more carefully and taking time than the American.